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Historical Perspectives Traditional brand management performance measures usually are short-term oriented and give no incentives to invest in brands but…

These methods see brand equity as a whole entity and measure its entire outcome. These methods focus on everything that…

There are two types of method employed to measure brand equity at source. These two methods are qualitative research methods…

Questionnaires Basic questions and surveys can provide you with a lot of information. Giving your consumers sets of questions can…

Brand value chain is a structured approach to assessing the sources and outcomes of brand equity and the manner by…

Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. Brand Asset Valuator…

The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity…

Integrated marketing is the process of unifying all aspects of marketing communication such as advertising, PR, and social media and…

There are various ways to create brand equity. Brand elements offer many alternatives style, logo unique selling proposition etc. Then…

Perceived quality can be defined as the customer’s perception of the overall quality or superiority of a product or service…