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Pricing and costing are two different things and an exporter should not confuse between the two. Price is what an…

Identification and selection of markets is the first stage in international marketing. Before making an entry in the international market,…

Pricing can be the most challenging due to different market forces and pricing structures around the world. The pricing is…

A key factor in any export business is clear understanding and detail knowledge of products to be exported. The selected…

Pricing on global markets is more difficult than pricing in domestic markets. In the domestic market, the manager knows the…

International communication consists of those activities which are used by the marketer to inform and persuade the consumer to buy.…

Logistics refers to the services or activities required for the management of physical movement of goods from the source of…

International marketing refers to marketing which is done globally in several nations. It is a marketing which is done across…