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A shopper profile is a description of a customer or set of customers. It usually describes a business’ target or…

A CRM, or customer relationship management system, is a software system that organizes all your business’s customers and leads so…

Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or…

Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser.…

Airport retailing is basically the presence of many retail services of many products inside the airport for providing enhanced convenience…

Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion.…

Retail has changed significantly in the past few years. While consumers continue to make purchases in person at brick and…

The retail format (also known as the retail formula) influences the consumer’s store choice and addresses the consumer’s expectations. At…