30th September 2020
Variation in Consumer Involvement
Like motivation, involvement too is an internal state of mind which a consumer experiences. It makes one analyze and rationalize…
Study BBA, BMS, B.Com, Mba Syllabus wise Notes
Like motivation, involvement too is an internal state of mind which a consumer experiences. It makes one analyze and rationalize…
Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective…
The division of consumables into services is a simplification: these are not discrete categories. Most business theorists see a continuum…
Marketing of products and services involves different strategies due to the dissimilarities in their characteristics. While in goods marketing, the…
The service marketing environment refers to all internal and external factors, which directly or indirectly influence the organization’s decisions related…
Service economy can refer to one or both of two recent economic developments: The increased importance of the service sector…
Those who work in a service business often face greater marketing challenges than those who offer tangible products. The service…
When a customer is considering a purchase that is more expensive or requires some kind of monthly commitment they will…
The service marketing triangle or the Service triangle as it is commonly called, underlines the relationships between the various providers…
Service marketing is marketing based on relationship and value. It may be used to market a service or a product.…