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Status Quo When a company’s owners feel that they have captured a strong market share they can realistically hold on…

An Media budget is an estimate of a company’s promotional expenditures over a certain time period. The term “advertising budget” in…

Companies’ expenditures on print, broadcast and other forms of advertising rely on the funds in their media budgets. Media buyers…

Defining the Target Group Identifying your target audience is essential in developing an effective media strategy. In addition to understanding…

Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be…

Online Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing…

Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This…

Television has often been referred to as the ideal advertising medium, and to many people it personifies the glamour and…

Keeping your finger on the pulse of your competition is one of the best ways to learn what works and…

Actual selection of the best medium or media for particular advertiser will depend on variables like specific situation or circumstances…