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Actual selection of the best medium or media for particular advertiser will depend on variables like specific situation or circumstances…

The concept of Mass Communication entails the transmission of messages to a large number of assorted, heterogenous people who are…

Media mix is used to refer that the combination of communications channels which is used for the purpose of advertising…

Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach…

Broad Media Classes Video Advertising: Television & YouTube On July 1st, 1941, the first-ever legal television advertisement was broadcast in…

This medium consists of various forms like terrestrial, satellite and cable. The ads on this medium are normally measured in…

Following are also some different organizational structures on the basis of factors affecting an organization’s functioning: On the basis of…

Mass media regulations are rules enforced by the jurisdiction of law. Guidelines for media use differ across the world. This…

Media planning includes all such decisions like selecting appropriate media, appropriate media mix and deciding the scheduling of advertisement. All…

In mass communication, media are the communication outlets or tools used to store and deliver information or data. The term…