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Unit 1 {Book} |
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Meaning and Nature of Consumer Behaviour |
VIEW |
Factors affecting Consumer Behaviour |
VIEW |
Consumer Involvement and Decision Making |
VIEW |
Models of Decision Making |
VIEW |
Unit 2 {Book} |
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Consumer Perception |
VIEW |
Consumer Attitudes and Changes in Attitude |
VIEW |
Consumer Motivation |
VIEW |
Unit 3 {Book} |
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Models of Consumer Behaviour |
VIEW |
Consumer Behaviour in India |
VIEW |
Difference between Consumer Buying and Industrial Buying |
VIEW |
Nature and Factors Affecting Industrial Buying |
VIEW |
Unit 4 {Book} |
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Factors Influencing Purchase Decision of a Consumer |
VIEW |
Personality |
VIEW |
Self-Concept |
VIEW |
Life-Style |
VIEW |
Psychographics |
VIEW |
Reference Group |
VIEW |
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