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BBA406 Consumer Behavior
5th February 2020
By
indiafreenotes
Unit 1 {Book}
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Meaning and Nature of Consumer Behaviour
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Factors affecting Consumer Behaviour
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Consumer Involvement and Decision Making
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Models of Decision Making
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Unit 2 {Book}
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Consumer Perception
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Consumer Attitudes and Changes in Attitude
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Consumer Motivation
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Unit 3 {Book}
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Models of Consumer Behaviour
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Consumer Behaviour in India
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Difference between Consumer Buying and Industrial Buying
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Nature and Factors Affecting Industrial Buying
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Unit 4 {Book}
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Factors Influencing Purchase Decision of a Consumer
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Personality
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Self-Concept
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Life-Style
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Psychographics
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Reference Group
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