Tag: Event Management

Lucknow University BBA Notes

Marketing Management LU BBA 3rd Semester NEP Notes

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Unit 1 {Book}
Introductory Concept of Marketing VIEW VIEW
Difference Between Marketing and Selling VIEW
Modern Marketing concept VIEW
Marketing mix VIEW VIEW
Market Segmentation VIEW VIEW
Marketing Planning VIEW VIEW
Marketing Strategy & Marketing Approaches VIEW
Extra Topic
4P’s of Marketing VIEW
4C’s of Marketing VIEW
Orientation of a Marketing firm VIEW

 

Unit 2 {Book}
Consumer Behaviour: Concept of consumer behaviour VIEW VIEW
Buying motives VIEW
Study of Consumer Behaviour and Motivational VIEW VIEW
Market Research its Types VIEW
Market Research Nature, Scope VIEW
Market Research Role VIEW
Method of conducting marketing research VIEW
Sales promotion VIEW
Advertising VIEW
Factors influencing Consumer behavior VIEW

 

Unit 3 {Book}
Product Management VIEW
Nature and Scope of product Policy Decisions VIEW
Product Mix VIEW
Product Line VIEW VIEW
Product Life cycle VIEW
Product Planning and Development VIEW VIEW
Product Diversification VIEW
Product Improvement VIEW
Branding VIEW VIEW VIEW
Trade Marks VIEW VIEW
Packaging VIEW
Product Pricing Concept VIEW
Nature and Scope of Product Pricing Decisions VIEW VIEW
Price Policy considerations VIEW
Objectives of pricing VIEW
Strategies of pricing VIEW

 

Unit 4 {Book}
Distribution Management VIEW VIEW
Marketing Communication VIEW VIEW
Decisions relating to channels of Distribution management of Physical distribution VIEW
Sales Promotion VIEW VIEW VIEW
Sales Planning and Forecasting VIEW VIEW
Management of Sales force VIEW
Analysis of Sales performance VIEW VIEW
Marketing of Services VIEW VIEW
Functions of Distribution channel VIEW
Factors influencing Distribution channel VIEW
Integrated Marketing Communication VIEW VIEW
Lucknow University BBA Notes

Financial Management LU BBA 3rd Semester NEP Notes

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Unit 1 {Book}
Introduction to Financial Management: Concept of Financial Management VIEW
Finance functions VIEW
Objectives of Financial management VIEW
Profitability vs. Shareholder wealth maximization VIEW
Time Value of Money VIEW VIEW
Compounding, Discounting Principle VIEW
Investment Decisions:
Capital Budgeting VIEW
Payback Method VIEW
NPV Method VIEW
IRR Method VIEW
ARR Method VIEW

 

Unit 2 {Book}
Financing Decision VIEW
Capitalization Concept, Basis of Capitalization VIEW
Consequences and Remedies of Over Capitalization VIEW
Consequences and Remedies of Under Capitalization VIEW
Cost of Capital VIEW
WACC VIEW
Determinants of Capital structure VIEW VIEW
Capital Structure Theories VIEW

 

Unit 3 {Book}
Dividend Decision: Concept and Relevance of Dividend decision VIEW
Dividend Models-Walter’s Gordon’s and MM Hypothesis VIEW
Dividend policy VIEW
Determinants of Dividend policy VIEW

 

Unit 4 {Book}
Management of Working Capital VIEW
Concepts of Working capital VIEW
VIEW
Approaches to the financing of Current Assets VIEW
Management of different Components of Working Capital:
Cash Management VIEW
Receivables Management VIEW
Inventory Management VIEW
Lucknow University BBA Notes

Resume Writing and Corporate Communication LU BBA 2nd Semester NEP Notes

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Unit 1 Communication [Book]
Role of Communication, Defining and Classifying Communication VIEW
Purpose of Communication VIEW
Process of Communication VIEW
Characteristics of Successful Communication VIEW VIEW
Importance of Communication in Management VIEW
Communication Structure in Organization VIEW
Communication in crisis VIEW VIEW
7C’s of Communication VIEW
Barriers to effective communication VIEW
Forms of Communication: One-to-one informal and formal VIEW

 

Unit 2 [Book]
Non-Verbal Communication: Relevance and effective usage, Para language, Chronemics, Haptics Proxemics, Body language, Object language VIEW VIEW
Listening Skills: The process, importance VIEW
Types of listening Skills VIEW
Effective Listening Principles VIEW
Effective Listening Barriers VIEW
Enhancing Listening Skills: Paraphrasing, Summarizing Guidelines to increase listening, Activities to enhance listening VIEW

 

Unit 3 [Book]
Resume Writing VIEW
Cover Letters, Interview Follow Up Letters VIEW
Introduction to Business letters VIEW
Writing Routine and Persuasive letters VIEW
Positive and Negative messages VIEW
Writing memos VIEW
What is a Report purpose, Kinds and Objectives of reports VIEW
Writing Reports VIEW VIEW VIEW
Group discussions VIEW
Interview skills VIEW VIEW
Impact of Technological Advancement on Business VIEW VIEW
Communication networks VIEW
Intranet VIEW
Internet VIEW
e-mails VIEW VIEW
SMS VIEW
Teleconferencing VIEW
Videoconferencing VIEW

 

Unit 4 [Book]
Presentation skills VIEW VIEW
Presentation VIEW VIEW
Elements of presentation designing a presentation VIEW
Advanced visual support for business presentation VIEW VIEW
Types of visual aid VIEW
Negotiation skills, Negotiations VIEW
Nature and need for negotiation VIEW
Factors affecting negotiation VIEW
Stages of Negotiation process VIEW
Negotiation Strategies VIEW
Lucknow University BBA Notes

Quantitative Techniques-I LU BBA 2nd Semester NEP Notes

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Unit 1 Series and Permutation Combination [Book]
Arithmetical Progression VIEW
Sum of a series in AP, Arithmetic Mean VIEW VIEW
Geometric Progression, Sum of a series in GP VIEW
Geometrical Mean VIEW VIEW
Sum of an infinite geometric series VIEW
Permutation and Combination VIEW
Fundamental rules of counting
Permutation of n different things, Permutation of thing not all different
Circular permutation
Combination of n different things r at a time, Simple problems

 

Unit 2 Matrix Algebra [Book] No Update
Please Refer books VIEW

 

Unit 3 Statistics [Book]
Statistics VIEW
Types of Data VIEW
Classification of Data VIEW VIEW
Tabulation of Data VIEW
Frequency Distribution VIEW
Census and Sample Investigation VIEW VIEW
Diagrammatical Presentation of Data VIEW VIEW
Graphical Presentation of Data VIEW VIEW
Measures of central Tendency VIEW
Mean VIEW VIEW VIEW
Median VIEW
Mode VIEW
Measures of Dispersion VIEW
Range VIEW
Mean Deviation VIEW
Standard Deviation VIEW

 

Unit 4 [Book]
Correlation, Significance of Correlation VIEW VIEW
Types of Correlation VIEW
Scatter Diagram Method VIEW
Karl Pearson Coefficient of correlation VIEW
Spearman’s coefficient of Rank correlation VIEW
Regression Introduction VIEW
Regression Lines VIEW
Regression Equations VIEW
Regression Coefficients VIEW
Lucknow University BBA Notes

Managerial Economics LU BBA 2nd Semester NEP Notes

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Unit 1 [Book]
Nature and Scope of Managerial Economics VIEW
Opportunity Cost principle VIEW
Incremental principle VIEW
Equi-Marginal Principle VIEW
Principle of Time perspective VIEW
Discounting Principle VIEW
Uses of Managerial Economics VIEW VIEW
Demand Analysis VIEW
Demand Theory, The concepts of Demand VIEW
Determinants of Demand VIEW
Demand Function VIEW
Elasticity of Demand and its uses in Business decisions VIEW
**Measuring Elasticity of Demand VIEW

 

Unit 2 [Book]
Production Analysis: Concept of Production, Factors VIEW
Laws of Production VIEW
Economies of Scale VIEW
**Return to Scale VIEW
Economies of Scope VIEW
Production functions VIEW
Cost Analysis: Cost Concept, Types of Costs VIEW
Cost function and Cost curves VIEW
Costs in Short and Long run VIEW
LAC VIEW
Learning Curve VIEW

 

Unit 3 [Book]
Market Analysis/ Structure VIEW
Price-output determination in Different markets, Perfect competition, Monopoly VIEW
Price discrimination under Monopoly, Monopolistic competition VIEW
Duopoly Markets VIEW
Oligopoly Markets VIEW
Different pricing policies VIEW

 

Unit 4 [Book]
Introduction to Macro Economics VIEW
National Income Aggregates VIEW VIEW
Concept of Inflation- Inter- Sectoral Linkages:
Macro Aggregates and Policy Interrelationships
Tools of Fiscal Policies VIEW VIEW
Tools of Monetary Policies VIEW
Profit Analysis: Nature and Management of Profit, Function of Profits VIEW
Profit Theories VIEW
Profit policies VIEW
Lucknow University BBA Notes

Personality Development and Grooming LU BBA 1st Semester NEP Notes

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Unit 1 [Book]
Introduction to Personality: Meaning VIEW
Personality Significance, Functions and Objectives VIEW
Theories of Personality VIEW
Types of Personality VIEW
Personality Disorders Types, Causes, Symptoms and their treatment VIEW

 

Unit 2 [Book] 
Communication Skills VIEW VIEW
Personality Development VIEW
Team Building VIEW VIEW
Leadership Skills VIEW VIEW
Body Language VIEW
interpersonal communication VIEW VIEW
Strategies to enhance communication VIEW

 

Unit 3 [Book] 
Personality Development VIEW VIEW
Building self-esteem, self-confidence VIEW
Time Management and Efficient Planning VIEW VIEW VIEW
Stress Management Meaning, Types VIEW VIEW
Stress Management coping measures VIEW
Self-Acceptance, Self-Growth VIEW
Conflict Management VIEW VIEW
Steps in grooming Student Personality VIEW

 

Unit 4 [Book] 
Business Etiquettes and table manners VIEW VIEW
Public Speaking VIEW
Interviews and Group Discussions VIEW
Telephone Conversations VIEW
Business Meetings VIEW VIEW
Morality and Ethics VIEW VIEW
Lucknow University BBA Notes

Computer & IT Applications-I LU BBA 1st Semester NEP Notes

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Unit 1 [Book]
Basis of computer and their evaluation VIEW
Characteristics of computer VIEW
Application of computer VIEW
Various fields of computer VIEW
Classification of computer VIEW
Generation of computer VIEW
Types of software VIEW
Compiler & interpreter VIEW
Generation of language VIEW
Data representation: Different number systems
Inter conversion between number systems VIEW
Binary Arithmetic VIEW

 

Unit 2 [Book]
Input Devices: Keyword, Point & Draw devices VIEW
Data Screening devices, Digitizer etc. VIEW
Output devices: Monitors, Printers, Plotters, Voice response system etc. VIEW
Main memory/Primary Memory: RAM, ROM, PROM, EPROM VIEW
Cache memory VIEW
Secondary memory VIEW
SASD, DASD concept VIEW
Magnetic tape, Magnetic Disk, Optical disk etc. VIEW
Business Data Processing VIEW
File Management system VIEW
Database Management System VIEW
DBMS components VIEW

 

Unit 3 Operating system Concept [Book]
Introduction to Operating system VIEW
Functions of Operating system VIEW
Types of Operating system VIEW
Details of Basis System configuration VIEW
Introduction to GUI: Windows operating system VIEW
Concept of Data communication and Networking VIEW
Networking concept, Types of Networks VIEW
Communication Media VIEW
Introduction to Internet VIEW

 

Unit 4 Text Processing [Book] Refer Practical Classes
Introduction to Text Processing software, Creating, Saving, Printing and modification in document VIEW
Spreadsheet Software: Introduction to spreadsheet, creation and their application, formulas, function, Addressing, Graphics on spreadsheet, modes of data processing, & Report generation VIEW
Presentation Software: Creating a presentation VIEW
Introduction to MS-Access VIEW
Lucknow University BBA Notes

Business Communication LU BBA 1st Semester NEP Notes

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Unit 1 [Book]
Introduction to business communication VIEW
Characteristics of effective organizational communication VIEW
Basic forms of communication VIEW
Process of communication VIEW
Barriers to Communication VIEW
Principles of effective business communication VIEW

 

Unit 2 [Book]
Oral communication: Purpose, Advantages & Disadvantage VIEW
Principles of Oral Communication VIEW
Effective Listening VIEW
Non-verbal Communication VIEW
Written communication: Purpose, Advantages & Disadvantage VIEW
Principles of Written Communication VIEW
Effective writing techniques VIEW
Employment Communication: Application letter and Resume writing VIEW

 

Unit 3 [Book]
Conduct of meeting Agenda VIEW
Notice, Notes, Minutes VIEW
Office memorandum, Office orders, Press release VIEW
Business Letter Writing Need, Functions VIEW
Business Letter Layout VIEW
Business Letter Types VIEW
Report writing: Problems VIEW
Organization and Techniques of Writing VIEW

 

Unit 4 [Book] 
Corporate Communication: Scope, Components VIEW
Corporate communication and Public relations VIEW VIEW
Role of Social Media in Communication VIEW
Role of Technology in Communication (ICT’s) VIEW VIEW
Business Etiquettes VIEW
Lucknow University BBA Notes

Business Organisations LU BBA 1st Semester NEP Notes

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Unit 1 [Book]
Meaning and Definition of Business essentials & Scope of business VIEW VIEW
Classification of Business Activities VIEW
Meaning, Definition, Characteristics and objectives of Business Organization VIEW
Evolution of Business Organization VIEW
Modern Business, Business & Profession VIEW

 

Unit 2 [Book] 
Business Unit VIEW
Establishing a new business unit VIEW
Meaning of Promotion VIEW VIEW
Features for business VIEW
Plant location VIEW VIEW
Plant Layout & Size of business unit VIEW VIEW

 

Unit 3 [Book] 
Organization process, Importance VIEW
Organization Principles VIEW
Various aspects of organization VIEW
Organization structure VIEW VIEW
VIEW VIEW
Departmentation VIEW
Line and Staff Relationships VIEW
Span of control VIEW VIEW
Delegation of authority VIEW
Decentralization VIEW

 

Unit 4 [Book] 
Business Combination Meaning Causes, Objectives VIEW
Business Combination Types and Forms VIEW
Merger VIEW
Takeover VIEW
Acquisition VIEW
Business Finance VIEW
Financial need of Business methods VIEW
Sources of finance VIEW VIEW
Security Market VIEW
Money Market VIEW VIEW
Study of Stock Exchange VIEW VIEW
SEBI VIEW
Lucknow University BBA Notes

Financial & Management Accounting-I LU BBA 1st Semester NEP Notes

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Unit 1 Accounting [Book]
Introduction to Accounting Basic Concepts, Purpose, Importance VIEW
Scope of Accounting VIEW
Advantages, Limitations of Accounting VIEW
Users of Accounting Information VIEW
Generally Accepted Accounting Principles (GAAP) VIEW
Accounting Standards (AS) VIEW VIEW
**AS1: Disclosure of Accounting policies VIEW
**AS6: Depreciation Accounting VIEW
**AS9: Revenue recognition VIEW
**AS10: Accounting of fixed assets VIEW
Introduction to International Financial Reporting Standards (IFRS) Need and Significance VIEW
VIEW VIEW
Ethical Issues in Accounting VIEW VIEW

 

Unit 2 [Book]
Recording and Classification of transactions VIEW
Preparation of trial balance VIEW
Capital and Revenue expenditure VIEW
Preparing final accounts for business VIEW
Adjustment Entries: Inventory, Depreciation, Provision for Bad Debts, Accrued, prepaid, outstanding and unearned income and expenditure VIEW

 

Unit 3 [Book]
Introduction to Cost accounting: Meaning, Objectives VIEW VIEW
Differences between Cost accounting and financial accounting VIEW
Classification of cost VIEW
Preparation of cost sheet VIEW VIEW
Difference between Marginal and absorption costing VIEW
Cost volume profit analysis VIEW VIEW

 

Unit 4 [Book]
Methods of costing VIEW VIEW VIEW
Job costing VIEW VIEW
Process Costing VIEW VIEW
Activity based costing VIEW
Reconciliation of Costing and Financial records VIEW VIEW
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