Role of Organizational behavior (OB) in Today’s Business Organization

Organizational behaviour refers to the study of individual, group performance, and activity within an organization. It is an attempt to create the business organization in a creative manner. It helps to provide an understanding to examine the factors that are necessary to create an effective organization.

Organizational Behavior is the identification, analyzing and application of knowledge about how individuals and groups act in organizations. It interprets people-organization relationships in terms of the person, group, organization, and whole social system. Objective of it is to build better relationships by achieving people objectives, organizational objectives, and social objectives. It encompasses a wide range of areas, such as human behavior, Training and development, change management, leadership, teams, Group behavior etc.

In the study of organizational behavior is helpful in gaining a complete understanding of the business. It is not the study of how organizations behave, but rather the study of individual behavior in an organization. This includes the study of how individuals be have alone as well as in groups.

The main focus of the organizational behavior is to obtain a greater understanding of those factors which influence individual and group dynamics in an organization. Therefore individuals and the groups and organizations to which they belong may become more efficient and effective. Organizational behavior research is ultimately focused at providing human resource management professionals with the information and techniques which they need to select, train, and retain employees in a fashion which gives maximum benefit for the individual employee and for the organization.

Organizational behavior is a modern interdisciplinary field. It draws most heavily from the psychological and sociological sciences and it also looks to other scientific fields. The interdisciplinary approach is used because the field of organizational behavior involves multiple levels of analysis, which are necessary to understand behavior within organizations as people influence their environment as well as people are influenced by their environment.

The business organization based on vales, missions , visions, objectives, goals and management philosophy which drives formal or informal organizations towards culture & social environment

The culture decides the type of leadership, group dynamics, communication, within the business organization. The employee perceives this as the quality of work type which leads their quantity of motivation, which will benefited to employee performance, individual satisfaction, and personal development and growth. The combination of all above elements will lead to build the model that the organization operates from. Following are the main features of the organization behavior

Organization behavior analyzing the relationship between organization, individual and the group.

It more concern about people attitudes, perception, feelings, learning capabilities and specific objectives goals.(Distinctly humanistic orientation)

It consists of different techniques, methods & theories to evaluate the performances.

It provides vital answers to questions which arise when managing organization.

It analyses the factors influence the performance of a organization and describe the way of improve the performance.

It uses the scientific method to analyze the performance which helps to identify the variables and relationships.

It creates to achieve the path of business needs as it is concern in understanding of organization processes and skills.

It is very important to study the Organizational behaviour. It gives the direction to an organisation and also helps to understand the organizational life.

Role of Organizational behavior (OB) in Today’s Business Organization

1. Skill development

Helps to develop the skills of the employees and gain of knowledge to enhance the performance of the employees. Employees should remain up to date with new technology and use existing one in a better way. Training also improves the required skills of the employees and teach them to perform the tasks independently.

2. Understanding customer behaviour

The behaviour of the customer helps the organization to decide what products and services to be offered. When an organization builds a strong connection with the customer, an organization will get an idea about the customer needs. For understanding the customer behaviour the organization must conduct surveys and one on one interviews.

3. Employee Motivation

Motivating your employees is not a big task. In fact, itschedule to have a conversation with them. It is the level of energy, commitment and the creativity that helps the organization. Use employee reviews on a regular basis to discuss the improvements.

4. Goals of Organizational behaviour

Every organization uses a structure that will help to promote the business performance. The organization guru Drucker has identified 8 key elements which will explain the goals of organization behaviour briefly.

5. Innovation

Innovation means the positive change in the implementation of organization by providing the relevant solutions to the customers or full fill their needs in the unique ways.

6. Productivity

Productivity is “anything that makes an organization function better.” It is one of the most important goal, i.e. to produce the large output with small inputs. It requires the active participation between the employer and employee on a regular basis.

7. Development and the management performance

Management training is important because it is the key to organizational success. Most of the activities within the company are organized for the development of an employee and organization. Some companies provide special training programs to the managers. IBM organises 15 days training management program every year.