International Business

07/07/2020 1 By indiafreenotes

Unit 1 Introduction to International Business {Book}

Meaning and Definition of International Business

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Theories of International Trade

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Forms of International Business

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Nature, Characteristics and Features of International Business

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Unit 2 Modes of entry into International Business {Book}

Modes of Entry into International Business

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Contract Manufacturing

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Turnkey Projects

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Foreign Direct Investment

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Merger and Acquisitions

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Joint Ventures

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Unit 3 Globalization {Book}

Globalization Meaning and Features

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Stages of Globalization

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Production

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Global: Investment and Technology

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Advantage and Disadvantage of Globalization

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Methods and Essential Conditions for Globalization

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MNCs

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Indian Companies vs Global MNCs

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Global Companies and TNC

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Organizational Transformation

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Indian and World MNCs with their Merits and Demerits

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Unit 4 International Marketing Intelligence {Book}

International Marketing Intelligence Information Required, Sources of information

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International Marketing Information System

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International Marketing Research

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Unit 5 Exim Trade {Book}

Export Trade

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Export Documentation and Financial Support Available in India

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Export Marketing

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Import Trade

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Import Procedures and Documentation

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EXIM Policy

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Institutions Connected with EXIM Trade

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