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TV/Regional Language Channels: Over 75 percent of India’s urban households own a TV set, compared to just one-third of rural…

An objective is the goal or target or aim set to be achieved before commencing a work. It underlines the…

For FMCGs distribution becomes complex. The distributor in the towns needs to have a supply network of hundred plus outlets…

Sales Promotion It is a short term tool adopted by the marketer to increase the sales of the particular product…

FMCG Rural markets offer FMCG companies a good growth opportunity. A slogan suits FMCG companies’’ More rural, more profit’’ However…

Fake brands are identified under two broad categories, namely: Counterfeit products: These are fake products that bear identical name of…

Companies should not only price their products competitively, but also offer their rural prospects the maximum value for money spent.…

The nature of competition in rural market is very different from that of the urban one. The number of brand…

Marketing mix (programme) comprises of various controllable forces (often referred as elements) like product, price, promotion and place. Success of…

With rapid urbanisation and technological advancement, there is a shift in the pattern of consumption of the people in the…