Corporate Communication & Public Relations University of Mumbai BMS 5th Sem Notes

09/04/2020 1 By indiafreenotes

Unit 1 Foundation of Corporate Communication {Book}

Corporate Communication Scope and Relevance, Introduction, Meaning, Scope, Corporate Communication in India

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Need/ Relevance of Corporate Communication in Contemporary Scenario

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Keys concept in Corporate Communication

Corporate Identity Meaning and Features

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Corporate Image Meaning, Factors Influencing Corporate Image

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Corporate Reputation: Meaning, Advantages of Good Corporate Reputation

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c) Ethics and Law in Corporate Communication

Importance of Ethics in Corporate Communication

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Corporate Communication and Professional Code of Ethics

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Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI

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Unit 2 Understanding Public Relations {Book}

a) Fundamental of Public Relations:    

Introduction, Meaning, Essentials of Public Relations

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Objectives, Scope, Significance of Public Relations

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b) Emergence of Public Relations:

Tracing Growth of  Public Relations, Public Relations in India, Reasons for Emerging International Public Relations

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c) Public Relations Environment:

Public Relations Environment: Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues

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d) Theories used in Public Relations:

Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory

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Unit 3 Functions of Corporate Communication and Public Relations {Book}

a) Media Relations:

Introduction, Importance of Media Relations

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Sources of Media Information

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Building Effective Media Relations

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Principles of Good Media Relation

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b) Employee Communication:

Introduction, Sources of Employee Communications

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Organizing Employee Communications

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Benefits of Good Employee Communications

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Steps in Implementing an Effective Employee Communications Programme

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Role of Management in Employee Communications

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c) Crisis Communication:

Introduction, Impact of Crisis Communication

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Role of Communication in Crisis

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Guidelines for Handling Crisis, Trust Building

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d) Financial Communication:

Financial Communication Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising

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Unit 4 Emerging Technology in Corporate Communication and Public Relations {Book}

a) Contribution of Technology to Corporate Communication

Introduction, Today’s Communication Technology

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Importance of Technology to Corporate Communication

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Functions of Communication Technology in Corporate Communication

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Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS)

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b) Information Technology in Corporate Communication

Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation

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c) Corporate Blogging

Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog

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