Tag: Wealth Management BMS Mumbai University Notes

11/11/2021 1

Franchising: Meaning, Types, Advantages and Limitations, Franchising in India

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Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion.…

11/11/2021 1

Multi-Channel Retailing, Features, Types, Advantages, Disadvantages

By indiafreenotes

Multi-Channel Retailing, Features, Types, Advantages, Disadvantages

11/11/2021 1

Retail Formats

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The retail format (also known as the retail formula) influences the consumer’s store choice and addresses the consumer’s expectations. At…

10/11/2021 0

Cause Marketing to Build Brand Equity: Meaning of Cause Marketing, Advantages

By indiafreenotes

Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in…

10/11/2021 0

Brand Architecture: Meaning of Brand Architecture, The Brand-Product Matrix

By indiafreenotes

Brand architecture is the structure of brands within an organizational entity. It is the way brands within a company’s portfolio…

10/11/2021 1

Breadth of a Branding Strategy, Depth of a Branding Strategy

By indiafreenotes

Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful…

10/11/2021 0

Building global customer-based Brand equity

By indiafreenotes

Strategic brand management’s goal is to develop strong consumer based brand equity. To reach these goal companies have to design…

10/11/2021 0

Brand extension and Brand equity

By indiafreenotes

Brand extensions are one of the most popular strategies for leveraging brand equity. By launching new products under popular brand…

10/11/2021 0

Designing and Implementing Branding Strategies

By indiafreenotes

Customer based brand equity is created when brand knowledge comprising of brand awareness and brand image are at highest level…

10/11/2021 0

Managing Brands over Time

By indiafreenotes

The markets in which companies operate are highly dynamic in nature. There is constant evolution in products, introduction of new…