Tag: Financial Decision Making-2 Osmania University b.com Notes

Brands are one of the most important assets for any organization. Brands tend to stay with the organization, longer than…

Brand Response is the marketing communications industry’s Genius of the And. It sounds too good to be true. It asks…

Brand Recall is the likelihood of instant recollection of the name of a brand by a consumer when prompted with…

Brand recognition refers to the ability of consumers to recognize and identify a specific brand. Brand recognition is typically considered…

Comparative Methods uses experiments to examine consumer attitudes and behavior toward a brand to assess benefits arising from having high…

Method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first…

Historical Perspectives Traditional brand management performance measures usually are short-term oriented and give no incentives to invest in brands but…

These methods see brand equity as a whole entity and measure its entire outcome. These methods focus on everything that…

There are two types of method employed to measure brand equity at source. These two methods are qualitative research methods…

Questionnaires Basic questions and surveys can provide you with a lot of information. Giving your consumers sets of questions can…