Tag: BCOM318 Services Marketing

Industrial sales promotions refer to the various marketing tactics and techniques used by manufacturers and suppliers to stimulate demand, increase…

Industrial marketing channels refer to the intermediaries or distribution channels that manufacturers and suppliers use to sell their products to…

Managing the industrial advertising effort, supplementary promotion tools, and personal selling are critical elements of industrial marketing. These activities help…

An industrial product line refers to a collection of related products that are designed, developed, and manufactured for use in…

Industrial sales force management refers to the process of managing and overseeing the sales team responsible for selling industrial products…

Marketing opportunities refer to the various ways in which a business can promote its products or services to potential customers.…

Consumer involvement refers to the degree to which a consumer is interested and engaged in a particular product or service.…

The industrial marketing perspective focuses on the marketing of products and services to other businesses (B2B), rather than to individual…

Industrial marketing refers to the marketing of goods and services from one business to another, rather than to individual consumers.…

Organizational buying behavior refers to the process by which organizations make purchasing decisions. It involves a series of stages, starting…