Tag: BCOM105 Micro Economics

Technological development has had a significant impact on services marketing, transforming the way businesses interact with their customers and improving…

Industrial marketing, also known as business-to-business (B2B) marketing, refers to the marketing of goods and services from one business to…

In research, comparative and non-competitive scaling techniques are two commonly used methods for measuring and analyzing data. Comparative Scaling Techniques:…

Research design refers to the overall plan or strategy used to conduct a research study. It involves making decisions about…

Research is a systematic and structured process of collecting and analyzing information or data in order to answer a specific…

Marketing consumer durables in rural areas can be challenging, but with the right strategy, it can also be very rewarding.…

Cooperative marketing is a type of marketing where multiple businesses or organizations work together to promote their products or services.…

Marketing of Agricultural produces: Marketing of agricultural produce refers to the process of selling agricultural products from the point of…

Marketing of Rural Industrial Products: Rural industrial products refer to the products manufactured in rural areas that are not related…

Rural consumers are individuals or households living in rural areas, which are typically less densely populated and located outside of…