Study BBA, BMS, B.Com Syllabus wise Notes
Direct mail: It is referred to a message sent to the prospective buyers through mail. It can be an announcement,…
Public relations are different from advertising. Public relations agencies don’t buy ads, they don’t write stories for reporters, and they…
Sales promotions have traditionally been heavily regulated in many advanced industrial nations, with the notable exception of the United States.…
Advantages of Sales Promotion Strengthens Customer Involvement and Loyalty: Sales promotion can be the primary mechanism organizations use to interact…
Sales promotion aimed at consumers is called ‘consumer sales promotion ‘. It aims at stimulating consumers. Opportunity: A promotion allows…
To attract buyers To encourage impulse buying and attract first-time buyers, sales promotion is used. Growth of Super markets The…
Educating the Customers: Promotion may be undertaken to educate the customers. For instance, some of the advertising is undertaken to…
Sales promotion is the short-term incentives given to consumers to accelerate the sale. Sales promotions are marketing activities that aim…
Sales promotion is a short-term incentive to initiate trial or purchase. Sales promotion is one of the elements of the…
Consumer and trade promotions help drive short-term consumer demand for products by giving customers an incentive to “buy now!” At…
