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The selection of a brand name that does neither lose its meaning nor image when translated into diverse languages poses…

Few companies have either the resources or the will to operate in all or even most of the countries in…

The uniqueness of product in the marketing mix is that all the other elements of the marketing mix, viz., price…

International product life cycle discusses the consumption pattern of the product in many countries. This concept explains that the products…

Over time, every company wants to expand its product range. Some companies try to develop new products to its portfolio,…

Most product decisions fall in between the spectrum of “Standardization” to “Adaptation” extremes. Changes in design are subject to cultural…

Labelling Like in the branding decision, the informational and promotional contents of the product label are influenced as well by…

An International Marketing Research Process is the systematic gathering, recording, and analyzing data to provide information useful to marketing decision-making.…

Political environment is an important ingredient in the international business. The political environment does not remain constant. The changing political…

The International Finance Corporation (IFC) is an international financial institution that offers investment, advisory, and asset-management services to encourage private-sector…