Scaling Techniques: Likert Scale, Semantic Differential Scale
Likert Scale The Likert scale is a five (or seven) point scale which is used to allow the individual to…
Study BBA, BMS, B.Com Syllabus wise Notes
Likert Scale The Likert scale is a five (or seven) point scale which is used to allow the individual to…
Observation may take place in the natural or real life setting or in a laboratory. Observational procedures tend to vary…
The design of a questionnaire will depend on whether the researcher wishes to collect exploratory information (i.e. qualitative information for…
Telephonic Survey A telephone survey is one of the survey methods used in collecting data either from the general population…
Structured questions take many forms and include: Single response with nominal or ordinal categories (e.g. From the following list please…
Directional Hypothesis It shows how a researcher is intellectual and committed to a particular outcome. The relationship between the variables…
A hypothesis (plural hypotheses) is a proposed explanation for a phenomenon. For a hypothesis to be a scientific hypothesis, the…
These 8 stages in the research process are: Identifying the problem The first and foremost task in the entire process…
Applied research is a methodology used to solve a specific, practical issue affecting an individual or group. This scientific method…
Empirical research is research using empirical evidence. It is also a way of gaining knowledge by means of direct and…