30th September 2020
Place or Distribution of Service
Distribution Distribution means the process by which we make the goods or the service available to the end consumer. Generally,…
Study BBA, BMS, B.Com, Mba Syllabus wise Notes
Distribution Distribution means the process by which we make the goods or the service available to the end consumer. Generally,…
Promotion Mix The Promotion Mix refers to the blend of several promotional tools used by the business to create, maintain…
Price mix. is another important element of marketing mix. It is considered as very critical element. Price can be defined…
The term ‘service product’ encompasses a myriad of different types of services. The definition proposed is still one of the…
Sometimes the biggest resistance to innovation comes from the person who should benefit most from it the customer. Customers can…
The approach towards customer service delivery can play a big role in your business success. There are plenty of ways…
Like motivation, involvement too is an internal state of mind which a consumer experiences. It makes one analyze and rationalize…
Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective…
The division of consumables into services is a simplification: these are not discrete categories. Most business theorists see a continuum…
Marketing of products and services involves different strategies due to the dissimilarities in their characteristics. While in goods marketing, the…