1st October 2020
Service Sector in the Global Economy
The service sector produces intangible goods, more precisely services instead of goods, and according to the U.S. Census Bureau, it…
Study BBA, BMS, B.Com, Mba Syllabus wise Notes
The service sector produces intangible goods, more precisely services instead of goods, and according to the U.S. Census Bureau, it…
Demand and supply management continues to be a challenge for service managers. Despite the importance of this aspect of management…
The Service Quality Model or SERVQUAL Model was developed and implemented by the American marketing gurus Valarie Zeithaml, A. Parasuraman…
The actual steps required to improve service quality will depend on the specific situation, but they can be grouped into…
Mystery Shopping This is a popular technique used for retail stores, hotels, and restaurants, but works for any other service…
The SERVQUAL Model is an empiric model by Zeithaml, Parasuraman and Berry to compare service quality performance with customer service quality needs. It is used…
Improving Service Quality Customer satisfaction and customer focus Many of the historic sources of company superiority-technology, innovation, economies of scale-allowed…
The basics of branding products and services are similar. Branding your service-based small business, though, poses challenges greater than those…
The concept of flowcharting in services, also known as service flow chart, process flow chart or process flow diagram constitutes…
People The interactive aspect of service creation and consumption brings customer and service creator in direct contact with each other…