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Corporate farming is the practice of large-scale agriculture on farms owned or greatly influenced by large companies. This includes corporate…

All the financial transactions which are to be done electronically are known as E-payments, without using or involving any cash…

There are various differences between urban market and rural market. So, it is necessary to make different market research design…

The rural marketing structure is not uniform in all parts of the country. The type of structure prevalent in a…

One important aspect of designing products for rural markets is the product fit with the rural lifestyle and environment. Some…

Development The development stage of the product life cycle is the research phase before a product is introduced to the…

The rural population in India is around 70 per cent. Of the total population, 62 per cent of consumer expenditure…

The emergence of rural markets as highly untapped potential emphasizes the need to explore them. Marketers over the past few…

Rural marketing environment means all those factors like demographic Physical, Economic, Social etc. which affect the rural marketing. When marketing…

Personal Factors: The personal factors which influence the individual behaviour can be classified into two categories: Biographic Characteristics Learned Characteristics…