18th February 2021
Types of Sales Promotion
Sales promotion is a type of Pull marketing technique. If you have a product which is new in the market…
Study BBA, BMS, B.Com Syllabus wise Notes
Sales promotion is a type of Pull marketing technique. If you have a product which is new in the market…
The Response Hierarchy Models explains the consumer responses and behaviour to the advertising process. The Models provide a complete understanding…
The DAGMAR approach of advertising was devised by Mr Russell Colley who was much appreciated for his work, as till…
Integrated marketing communications (IMC) is an approach used by organizations to brand and coordinate their communication efforts. The American Association…
The Integrated Marketing Communication seeks to have all promotional and marketing activities of an organization together, project a unified and…
Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing,…
Opportunity Analysis A careful analysis of the marketplace should lead to alternative market opportunities for existing product lines in current…
Business’s communications objectives are the goals that you need to achieve through all communications, such as public relations, advertising and…
Setting Goals Integrated Marketing Communication (IMC) is an approach to brand communications where the different modes work together to create…
Economic literature makes a distinction between so-called ‘bank-oriented’ systems in which financial institutions are the predominant source of financing and…