Social class and influences
An individual has his own choice and mindset. Consumer buying behavior eventually refers to the buying behavior of an individual.…
Read BBA, BMS, B.Com Syllabus wise Notes
An individual has his own choice and mindset. Consumer buying behavior eventually refers to the buying behavior of an individual.…
The Social Factors are the factors that are prevalent in the society where a consumer live in. The society is composed of several…
Culture is that complex whole which includes knowledge, belief, art, law, morals, customs and any other capabilities and habits acquired…
With the evolution of online communication through internet, customers now see online advertisements of various brands. It is fast catching…
Brick and click business Brick and mortar businesses have been around since society’s existence and offer many advantages against an online…
Online Reviews Nearly 90 percent of people say online reviews both positive and negative influence their buying decisions, according to Marketing…
According to Kotler’s Definition, learning involves changes in an individual’s behavior arising out of the experience. Most of the human…
Consumers tend to assign various descriptive “personality like” traits or characteristics to different brands in a wide variety of product…
Needs, Goals and Motives: Motivation can also be described as the driving force within individuals that impels them to action.…
The Psychoanalytic Theory of Freud Sigmund Freud, the father of psychology, became famous with his psychoanalytic theory of personality. In…