Marketing Challenges of Services
Those who work in a service business often face greater marketing challenges than those who offer tangible products. The service…
Read BBA, BMS, B.Com Syllabus wise Notes
Those who work in a service business often face greater marketing challenges than those who offer tangible products. The service…
When a customer is considering a purchase that is more expensive or requires some kind of monthly commitment they will…
The service marketing triangle or the Service triangle as it is commonly called, underlines the relationships between the various providers…
Service marketing is marketing based on relationship and value. It may be used to market a service or a product.…
The capital market line (CML) represents portfolios that optimally combine risk and return. Capital asset pricing model (CAPM), depicts the trade-off between…
Investors who have a portfolio of securities may like to add some more securities to the existing portfolio in order…
Dow Theory (Dow Jones Theory) is a trading approach developed by Charles Dow. Theory is the basis of technical analysis…
The efficient market hypothesis (EMH), alternatively known as the efficient market theory, is a hypothesis that states that share prices…
The Elliott Wave Theory was developed by Ralph Nelson Elliott to describe price movements in financial markets, in which he…
Portfolio evaluating refers to the evaluation of the performance of the investment portfolio. It is essentially the process of comparing…