Tag: bba free book download

Consumer involvement refers to the degree to which a consumer is interested and engaged in a particular product or service.…

The industrial marketing perspective focuses on the marketing of products and services to other businesses (B2B), rather than to individual…

Industrial marketing refers to the marketing of goods and services from one business to another, rather than to individual consumers.…

Organizational buying behavior refers to the process by which organizations make purchasing decisions. It involves a series of stages, starting…

Technological development has had a significant impact on services marketing, transforming the way businesses interact with their customers and improving…

Industrial marketing, also known as business-to-business (B2B) marketing, refers to the marketing of goods and services from one business to…

In research, comparative and non-competitive scaling techniques are two commonly used methods for measuring and analyzing data. Comparative Scaling Techniques:…

Research design refers to the overall plan or strategy used to conduct a research study. It involves making decisions about…

Research is a systematic and structured process of collecting and analyzing information or data in order to answer a specific…