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The rural marketing structure is not uniform in all parts of the country. The type of structure prevalent in a…

One important aspect of designing products for rural markets is the product fit with the rural lifestyle and environment. Some…

Development The development stage of the product life cycle is the research phase before a product is introduced to the…

The rural population in India is around 70 per cent. Of the total population, 62 per cent of consumer expenditure…

The emergence of rural markets as highly untapped potential emphasizes the need to explore them. Marketers over the past few…

Rural marketing environment means all those factors like demographic Physical, Economic, Social etc. which affect the rural marketing. When marketing…

Personal Factors: The personal factors which influence the individual behaviour can be classified into two categories: Biographic Characteristics Learned Characteristics…

Individuals form groups. They live in groups. They move in groups. They work in groups. Groups are important. They influence…

A group is a union of two or more people who come together for a common interest, interaction, or to…

Team dynamics are critical for your organization’s success. Without positive team dynamics, you can’t fully leverage your employees’ potential, skills…