21st August 2020
Managing Brand over Time
The markets in which companies operate are highly dynamic in nature. There is constant evolution in products, introduction of new…
Study BBA, BMS, B.Com, Mba Syllabus wise Notes
The markets in which companies operate are highly dynamic in nature. There is constant evolution in products, introduction of new…
Brand transfers are too often thought of simply as name changes, though admittedly this is the most risky facet of…
A branding strategy is a long-term plan for the development of a successful brand in order to achieve specific goals.…
A brand hierarchy is the systematic branching structure of a brand’s distinctive elements for it’s sub-products. When companies begin to…
Brands are like babies, it takes a little thought and a little time to create them and then there they…
The Brand Portfolio refers to an umbrella under which all the brands or brand lines of a particular firm functions…
Brand knowledge refers to the thoughts, feelings, and experiences, become associated of a customer with a business’s brand or a…
Brand building is the process of generating awareness and promotion of the services of a company through direct advertising campaigns…
Infomercials are an advertisement technique that is usually produced and paid for by a company seeking to promote its products…
Co- branding is the utilization of two or more brands to name a new product. The ingredient brands help each…