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Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products…

Value of information (VOI or VoI) is the amount a decision maker would be willing to pay for information prior…

The term ‘consumerism’ was first coined by businessmen in the mid-1960s as they thought consumer movement as another “ism” like…

Put Your Emotions Aside Whether it’s a friendly lady trying to simply tell you how to do your job better…

In marketing and economics, it is said consumer is the king. Consumers are supposed to direct and control all economic…

Customer satisfaction is an essential aspect of any business. It is vital to keep customers happy and satisfied with your…

Need Recognition In an E-commerce environment, the starting point of the consumer buying decision process is to arouse demand. In…

Online shopping behavior is the process by which consumers search for, select, purchase, use, and dispose of goods and services,…

Online shopping is being popular among all age groups. There is exponential growth in this kind of market. More online…

Marketer’s, marketing plan is driven by their perception of why and how do consumers behave as they do and how…