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Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. Brand Asset Valuator…

The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity…

Integrated marketing is the process of unifying all aspects of marketing communication such as advertising, PR, and social media and…

There are various ways to create brand equity. Brand elements offer many alternatives style, logo unique selling proposition etc. Then…

Perceived quality can be defined as the customer’s perception of the overall quality or superiority of a product or service…

Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis…

Promotional strategy is a method used by companies to advertise, promote & sell their goods. A company chooses its promotional…

Brand equity refers to the value of a brand and is determined by consumers’ perception of the brand. Brand equity…

In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to…

Brand and product are among the basic factors for a company to achieve and maintain a competitive position in the…