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A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point…

Physical distribution is the set of activities concerned with efficient movement of finished goods from the end of the production…

Chatbot marketing is a way to promote products and services using a chatbot a computer application that carries conversations with…

Engagement marketing, sometimes called “experiential marketing”, “Event marketing”, “On-ground marketing”, “Live marketing”, “Participation marketing”, “Loyalty Marketing”, or “Special events” is…

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products…

Marketing analytics is the practice of managing and studying metrics data in order to determine the ROI of marketing efforts…

The Atal Innovation Mission (AIM) is a flagship initiative set up by the NITI Aayog to promote innovation and entrepreneurship…