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Value Innovation Value innovation is a process in which a company introduces new technologies or upgrades that are designed to…

Value in marketing, also known as customer-perceived value, is the difference between a prospective customer’s evaluation of the benefits and…

Business markets need to be segmented like consumer markets geographically or by benefits sought, user status, usage rate, and loyalty…

4 levels of market segmentation are: Mass Marketing or Undifferentiated Marketing Mass marketing refers to the strategy of targeting the…

Prices set by a company do not always remain the same. Over time, the original price established for almost any…

A product range refers to variations of a single product that are made in order to create similar yet distinctly…

While changing price of any products, many reactions may come from concerned sides. At first reaction may come from consumers.…

The integration of marketing channels involves a process known as multi-channel retailing. Multi-channel retailing is the merging of retail operations…