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Customer relationships and loyalties refer to the bond between a business and its customers, which is built through a combination…

Positioning a service in the marketplace is the process of creating a unique and compelling image or identity for the…

Research is an essential component of services marketing, as it provides the foundation for developing effective marketing strategies and tactics.…

Marketing plays a critical role in services organizations, as it is the primary way that these companies communicate with customers…

Industrial sales promotions refer to the various marketing tactics and techniques used by manufacturers and suppliers to stimulate demand, increase…

Industrial marketing channels refer to the intermediaries or distribution channels that manufacturers and suppliers use to sell their products to…

Managing the industrial advertising effort, supplementary promotion tools, and personal selling are critical elements of industrial marketing. These activities help…

An industrial product line refers to a collection of related products that are designed, developed, and manufactured for use in…

Industrial sales force management refers to the process of managing and overseeing the sales team responsible for selling industrial products…

Marketing opportunities refer to the various ways in which a business can promote its products or services to potential customers.…