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There are various ways to create brand equity. Brand elements offer many alternatives style, logo unique selling proposition etc. Then…

Perceived quality can be defined as the customer’s perception of the overall quality or superiority of a product or service…

Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis…

Promotional strategy is a method used by companies to advertise, promote & sell their goods. A company chooses its promotional…

Brand equity refers to the value of a brand and is determined by consumers’ perception of the brand. Brand equity…

In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to…

Brand and product are among the basic factors for a company to achieve and maintain a competitive position in the…

Brand forms an important part of product strategy. Brands can convey several meanings to buyers. For example, Nike stands for…

The strategic brand management process involves the design and implementation of marketing programs and activities to build, measure, and message…