30th September 2020
Branding of Services: Problem and Solution
The basics of branding products and services are similar. Branding your service-based small business, though, poses challenges greater than those…
Study BBA, BMS, B.Com, Mba Syllabus wise Notes
The basics of branding products and services are similar. Branding your service-based small business, though, poses challenges greater than those…
The concept of flowcharting in services, also known as service flow chart, process flow chart or process flow diagram constitutes…
People The interactive aspect of service creation and consumption brings customer and service creator in direct contact with each other…
Distribution Distribution means the process by which we make the goods or the service available to the end consumer. Generally,…
Promotion Mix The Promotion Mix refers to the blend of several promotional tools used by the business to create, maintain…
Price mix. is another important element of marketing mix. It is considered as very critical element. Price can be defined…
The term ‘service product’ encompasses a myriad of different types of services. The definition proposed is still one of the…
Sometimes the biggest resistance to innovation comes from the person who should benefit most from it the customer. Customers can…
The approach towards customer service delivery can play a big role in your business success. There are plenty of ways…
Service recovery refers to the ‘actions taken by an organisation in response to a service failure’. Failures occur for all…