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Acquisition Reports is used to compare the performance of different marketing channels and discover which sources send the highest quality…

Custom Dashboards Google Analytics gives you the ability to create semi-custom dashboards for your analytics. If seeing web traffic, conversions…

Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your…

The Behavior section reveals what your visitors do on your website. Specifically, the reports tell you what pages people visit…

Google Analytics’ Conversion reports provides metrics to evaluate your online business value, whether it is revenue or other valuable events…

Google Analytics currently allows you to view eight social analytics reports. These reports showcase the ROI and impact of your…

Google Analytics Event tracking is an invaluable feature that allows you to record interactions with elements of your website which…

Except when it’s time to move on Some organizations will never adopt marketing optimization. The culture may be too entrenched…

Qualitative tools to uncover why things happen Qualitative tools help you collect qualitative (non-numerical) data to learn why your website…

Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a…