1st October 2020
Hospitality Services
In any business, a solid marketing strategy is critical to building a brand, attracting new customers and maintaining loyalty. The…
Study BBA, BMS, B.Com, Mba Syllabus wise Notes
In any business, a solid marketing strategy is critical to building a brand, attracting new customers and maintaining loyalty. The…
A transnational strategy is a set of planned actions defined by a company to have operations in markets abroad. This…
The service sector produces intangible goods, more precisely services instead of goods, and according to the U.S. Census Bureau, it…
Demand and supply management continues to be a challenge for service managers. Despite the importance of this aspect of management…
There are two reasons companies are in business: To produce goods and to make money. The more goods or services…
The Service Quality Model or SERVQUAL Model was developed and implemented by the American marketing gurus Valarie Zeithaml, A. Parasuraman…
The actual steps required to improve service quality will depend on the specific situation, but they can be grouped into…
Mystery Shopping This is a popular technique used for retail stores, hotels, and restaurants, but works for any other service…
The SERVQUAL Model is an empiric model by Zeithaml, Parasuraman and Berry to compare service quality performance with customer service quality needs. It is used…
Improving Service Quality Customer satisfaction and customer focus Many of the historic sources of company superiority-technology, innovation, economies of scale-allowed…