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Media planning that requires knowledge of both marketing and mass communication skills is the process of determining deals with the…

Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client’s brand or product to…

Media planning is the process by which marketers determine where, when, and how often they will run an advertisement in…

Media Research is the study of the effects of the different mass media on social, psychological and physical aspects. Research…

The influence of media on consumer behavior is profound. The billions of dollars spent in advertising each year attest to…

Advertising products and services Mass communication plays a vital role in adverting products and services. Mass media like radio, television,…

Role of Media Planner The role of a media planner starts the moment the creative development of an advertisement is…

Audit Bureau of Circulation Audit Bureau of Circulations (ABC) is an independent nonprofit auditing organization formed in 1914 whose membership…

National Television Study Television studies is an academic discipline that deals with critical approaches to television. Usually, it is distinguished…