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08/11/2021
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indiafreenotes
Brand equity refers to the value of a brand and is determined by consumers’ perception of the brand. Brand equity…
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08/11/2021
By
indiafreenotes
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to…
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08/11/2021
By
indiafreenotes
Brand and product are among the basic factors for a company to achieve and maintain a competitive position in the…
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08/11/2021
By
indiafreenotes
Brand forms an important part of product strategy. Brands can convey several meanings to buyers. For example, Nike stands for…
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08/11/2021
By
indiafreenotes
The strategic brand management process involves the design and implementation of marketing programs and activities to build, measure, and message…
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07/11/2021
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indiafreenotes
Goal approach: The goal approach refers to optimal profit by offering the best service that will lead to high productivity.…
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07/11/2021
By
indiafreenotes
Serve the Good of the Whole and the Good of Individuals This encompasses the affirmative dimension of our ethics. Note…
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07/11/2021
By
indiafreenotes
An organization is generally defined as a group, in number from two people to tens of thousands of people, who…
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07/11/2021
By
indiafreenotes
Issues Related to Client Relationship One of the most important aspects of a successful organization is their customers and the…
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07/11/2021
By
indiafreenotes
Organizational effectiveness is the concept of how effective an organization is in achieving the outcomes the organization intends to produce.…
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