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Continue to ChatPlan Metrics: Gross Rating Points (GRP), Gross Impressions (GI), Share of Voice (SOV) https://indiafreenotes.com/plan-metrics-gross-rating-points-grp-gross-impressions-gi-share-of-voice-sov/
Plan Metrics: Gross Rating Points (GRP), Gross Impressions (GI), Share of Voice (SOV) https://indiafreenotes.com/plan-metrics-gross-rating-points-grp-gross-impressions-gi-share-of-voice-sov/