Consumer Behaviour LU BBA 5th Semester NEP Notes
25/01/2022 0 By indiafreenotes| Unit 1 Consumer Behaviour [Book] | ||
| Consumer Behaviour Definition, Nature | VIEW | |
| Consumer Behaviour Characteristics, Scope, Relevance | VIEW | |
| Consumer Behaviour Application | VIEW | |
| **Consumer Behaviour Features & Importance | VIEW | |
| Importance of Consumer behaviour in Marketing decisions | VIEW | |
| VIEW | ||
| Consumer Vs. Industrial Buying Behaviour | VIEW | |
| Market Segmentation | VIEW | VIEW |
| Bases for Market Segmentation | VIEW | |
| Unit 2 [Book] | |||
| Determinants of Consumer Behaviour | VIEW | ||
| Role of Motivation | VIEW | ||
| Personality | VIEW | VIEW | VIEW |
| Self-Concept | VIEW | ||
| Attention and Perception | VIEW | ||
| Consumer Learning | VIEW | ||
| Consumer Attitudes | VIEW | ||
| Consumer Attitudes Formation and Change | VIEW | ||
| Consumer Values | VIEW | VIEW | |
| Consumer Lifestyles | VIEW | VIEW | |
| External Determinants of Consumer Behaviour: | |||
| Influence of Culture and Sub Culture | VIEW | VIEW | |
| Social Class | VIEW | ||
| Reference Groups | VIEW | ||
| Family Influences | VIEW | ||
| Unit 3 [Book] | |
| Consumer Decision Making Process: Problem Recognition, methods of problem solving; Pre-purchase search influences, information search; Alternative evaluation and Selection; Outlet selection and Purchase decision | VIEW |
| Compensatory decision rule, Conjunctive decision rule, Lexicographic rule, affects referral, Disjunctive rule | VIEW |
| Unit 4 [Book] | |||
| Post Purchase Behaviour | VIEW | ||
| Situational Influences | VIEW | ||
| Cognitive Dissonance | VIEW | ||
| Diffusion of Innovation, Definition of innovation, Resistance to innovation | VIEW | ||
| Product characteristics influencing diffusion | VIEW | ||
| Adoption process | VIEW | ||
| Consumer Involvement | VIEW | VIEW | |
| Role of Consumer Involvement | VIEW | ||
| Customer Satisfaction | VIEW | VIEW | VIEW |
| Consumer Behaviour in Marketing Strategy | VIEW | ||
| Technology’s impact on Consumers | VIEW | VIEW | VIEW |
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