https://indiafreenotes.com/evaluating-print-media-buying-discount-on-rate-card-negotiated-rate-cost-per-thousand-cpt-market-share-incentives-readership-v-s-circulation-track-growth-incentives-combination-rate-incentive/
Evaluating Print Media Buying: Discount on Rate Card, Negotiated Rate, Cost Per Thousand (CPT), Market Share Incentives, Readership v/s Circulation Track, Growth Incentives, Combination Rate Incentives, Full Page Discounts and Size Upgrades, Discount for Colour Ads, Date Flexibility Incentives, Positioning, Innovations