6th March 2020
Market Positioning
In marketing, positioning has come to mean the process by which marketers try to create an image or identity in…
Read BBA, BMS, B.Com Syllabus wise Notes
In marketing, positioning has come to mean the process by which marketers try to create an image or identity in…
Segmentation refers to a process of bifurcating or dividing a large unit into various small units which have more or…
With the increasing use of the computer, companies are becoming more interested in the development of a corporate wide, inteÂgrated…
An analysis of the 5 Cs, i.e. our company, customer, competitor and collaborators as parts of the micro-environment, and the…
Health marketing is an approach to public health promotion that applies traditional marketing principles and theories alongside science-based strategies to…
Strategic Management is a stream of decisions and actions which lead to the development of an effective strategy or strategies…
The term ‘strategic management’ is used to denote a branch of management that is concerned with the development of strategic…
Following are the outstanding attributes of strategic decision: (1) Strategic decision is major one which is fundamental in that it…
Strategic Management Levels: Corporate, SBU and Functional Strategies In a multi-business enterprise, having several SBUs, there would be three levels…
Entrepreneurial Mode In entrepreneurial mode, strategic planning is done by one person. He takes the full responsibility of planning for…