23rd February 2020
Factors Influencing Purchase Decision of a Consumer
Cultural Factors Culture is one of the key factors that influences a consumer’s buying decisions. These factors refer to the…
Study BBA, BMS, B.Com Syllabus wise Notes
Cultural Factors Culture is one of the key factors that influences a consumer’s buying decisions. These factors refer to the…
The term ‘personality’ has been derived from the Latin term ‘persona’ OF which means to ‘speak through’. The Latin word…
Self-concept is defined as the way, in which we think, our preferences, our beliefs, our attitudes, our opinions arranged in…
The decision making is also influenced by life style of family which has been discussed to a certain extent in…
Psychographics is commonly known as study of ‘lifestyle’ of consumers. It plays an important part in building consumer behaviour and…
Sociologists use the term ‘reference group’ for such groups that individuals use as a standard for evaluating themselves and their…
E.S.Buffa defines production management as follows: ‘Production management deals with decision-making related to production processes so that the resulting goods…
Operations Management can be understood as an area of management which is concerned with the government of system, processes and…
Meaning of Production Function In simple words, production function refers to the functional relationship between the quantity of a good…
An organized enterprise does not, of course, exist in a vacuum. Rather, it is dependent on its external environment; it…