23rd February 2020
Consumer Involvement and Decision Making
The involvement theory is based on the concept that there are low and high involvement consumers and there are high…
Study BBA, BMS, B.Com, Mba Syllabus wise Notes
The involvement theory is based on the concept that there are low and high involvement consumers and there are high…
The decision-making process though a logical one is a difficult task. All decisions can be categorized into the following three…
Consumer Perception is a marketing concept that tells us what Consumer think about a brand or a company or its…
Consumer attitudes is a composite of three elements: cognitive information, affective information, and information concerning a consumer’s past behavior and…
Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and…
BLACK BOX MODEL The black box model shows the interaction of stimuli, consumer characteristics, decision process and consumer responses. It…
Indian consumer durables market is broadly segregated into urban and rural markets, and is attracting marketers from across the world.…
Robinson, Faris & Wind states that when understanding the Industrial Buying Behavior a permanent process of problem solving and decision…
Industrial buying behavior is the pattern of actions by a company involved in manufacturing, processing and other heavy industry. Many…
Cultural Factors Culture is one of the key factors that influences a consumer’s buying decisions. These factors refer to the…