BBA406 Consumer Behavior

05/02/2020 1 By indiafreenotes

Unit 1 {Book}

Meaning and Nature of Consumer Behaviour

VIEW

Factors affecting Consumer Behaviour

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Consumer Involvement and Decision Making

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Models of Decision Making

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Unit 2 {Book}

Consumer Perception

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Consumer Attitudes and Changes in Attitude

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Consumer Motivation

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Unit 3 {Book}

Models of Consumer Behaviour

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Consumer Behaviour in India

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Difference between Consumer Buying and Industrial Buying

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Nature and Factors Affecting Industrial Buying

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Unit 4 {Book}

Factors Influencing Purchase Decision of a Consumer

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Personality

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Self-Concept

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Life-Style

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Psychographics

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Reference Group

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